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By correspondent in Lokoja.
In a move aimed at strengthening its national advocacy, media influence, and strategic communication framework, Sanity Multi-Efforts Limited and its affiliate organizations have appointed seasoned journalist,. Dada Ahmed, as Head of Media and Strategic Communications.
According to Prince Dan.Olaitan Dada, Managing Director of Sanity Multi-Efforts Limited & Affiliates the engagement, conveyed in an official letter dated April 29, 2026, takes effect from May 1, 2026.
He said Ahmed’s appointment, which is with immediate effect,reflects the organization’s recognition of his distinguished journalism career spanning over four decades, including his meritorious service as Assistant Editor-in-Chief with the News Agency of Nigeria (NAN) until his retirement in 2020.
Prince Dada added that the appointment places Ahmed at the center of media strategy and public communication for a network of organizations under the Sanity Multi-Efforts umbrella.
These include Sanity Multi-Efforts Limited (SMEL), Sanity Multi-Efforts Forum (SMEF), Dansavist Multi-Concept, Dansavist Multi-Concept Limited, and the 36 Political Elevation Group (36 PEG).
Sanity Multi-Efforts Limited, the flagship organization, operates as a national consultancy and implementation body focused on promoting order, transparency, and lawful compliance across public and private sectors.
It serves as a technical partner to federal and state government agencies on revenue, taxation, and compliance matters, while also driving advocacy for good governance and civic responsibility.
Its affiliate, Sanity Multi-Efforts Forum, provides a platform for stakeholder dialogue and interventions on issues relating to national order and lawful conduct, while Dansavist Multi-Concept and its corporate arm offer media, research, and policy consultancy services.
The 36 Political Elevation Group, on its part, is positioned as a governance and civic advocacy platform committed to promoting accountable leadership across Nigeria’s 36 states and the Federal Capital Territory.
The appointment letter indicates that as Head of Media and Strategic Communications, Ahmed will oversee press releases, publications, and public statements for all the organizations.
He is also expected to coordinate media relations across national and digital platforms, provide editorial direction, and advise on reputation management, crisis communication, and stakeholder engagement.
Part of his mandate also includes aligning his online publication, The Reporters, with the communication objectives of the group, while leading media coverage for advocacy campaigns, policy interventions, and national programmes.
The role, the company described as a consultancy and strategic partnership, will be performance and revenue-based, with remuneration tied to the success of campaigns and deliverables.
The organization emphasized that Ahmed would operate as an independent media consultant while benefiting from institutional support and access to operational resources.
The letter further underscores the importance of professionalism, confidentiality, and adherence to national policies, particularly in areas relating to taxation, governance, and public communication.
The Managing Director of the group, Prince Dan Olaitan Dada, expressed confidence that Ahmed’s pedigree, integrity, and extensive media network would add credibility and impact to the organization’s mission of promoting sanity, law, and order across Nigeria.
“We are confident that your pedigree, integrity, and national media network will bring credibility, depth, and impact to our mission of restoring sanity, law, and order across Nigeria.
“Congratulations on this engagement. We look forward to building together,” the MD said.
Observers say the appointment signals a deliberate effort by the group to consolidate its voice in national discourse and expand its influence in shaping public policy, governance, and civic engagement through strategic communication.
