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By correspondent in Lokoja.
Kogi State Government has commenced statewide enforcement of laws regulating branded and inscribed vehicle adverts, with the Kogi State Signage and Advertisement Agency (KOSSAA) naming Sanity Multi-Efforts Limited as its Technical Partner.
The KOSSAA General Manager, Mr. Osaseyi Richard, dusclosed this on Wednesday in Lokoja that the agency will work with the Vehicle Inspection Service (VIS/VIO), Kogi State Traffic Management Authority (KOTRAMA), and the Federal Road Safety Corps (FRSC) to verify compliance during joint operations.
Richard said the exercise is backed by the Kogi State Signage and Advertisement Agency Law, the Kogi State Ministry of Transport Laws, and the Joint Revenue Board Communiqué of December 2025 which outlawed roadblocks and highway sticker sales across Nigeria.
“Section 10(3)(r) of the FRSC Act empowers the Corps to assist in enforcing transport-related laws, including mobile advertisement regulations. FRSC will join us to ensure only vehicles with valid KOSSAA permits operate on Kogi roads,” he stated.
He stressed that the enforcement is not a new levy but the implementation of existing laws. “Our goal is sanity, order, and lawful revenue. With Sanity Multi-Efforts Limited and our sister agencies, this will be professional, technology-driven, and in line with the Ease of Doing Business policy,” Richard said.
Contributing,Prince Dan. Olaitan Dada, Managing Director of Sanity Multi-Efforts Limited, said his firm’s role is strictly implementation.
“We are here to help government and motorists. If your branded vehicle is lawful, you have nothing to fear. If it is not, visit KOSSAA offices to comply, Kogi roads must be free of illegal adverts,” he said.
Under the new regime, all motorcycles, tricycles, taxis, buses, trucks, and private vehicles carrying inscriptions or brand adverts in Kogi must possess a valid KOSSAA permit licence while vehicles without permits face penalties, impoundment, and prosecution.
The agencies confirmed that there will be no roadblocks, adding that enforcement will occur through joint inter-agency operations at approved points, in compliance with the JRB directive for cashless, harmonized collections.
They urged motorists tobregularize their permits at KOSSAA headquarters in Lokoja, KOSSAA desks in all Local Government Councils, or at the Technical Partner’s office at Former Chuks Plaza, Opposite Moremi Restaurant, Lokoja.
Our correspondent reports that a technical harmonization meeting between KOSSAA, SMEL, VIO, KOTRAMA, and FRSC will precede the full statewide rollout.
Edited by Dada Ahmed.
