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By correspondent in Ilorin.
Journalists in Nigeria, especially those in kwara state, have been called upon to explore entrepreneurial opportunities within their field to weather Economic challenges.
SMEDAN’s administrative officer in Kwara State, Mrs. Ometere Adava, made the call on Wednesday in Ilorin during the 2024 Press Week Seminar hosted by the Kwara State Correspondents’ Chapel of the Nigeria Union of Journalists (NUJ).
She emphasized the value of a strong online presence and creativity and advised journalists to build personal brands, create specialized content, and offer services like media training, writing, or social media strategy through consultations or workshops.
Mr.Adava also urged aspiring entrepreneurs to prioritize meticulous planning to ensure the success of their small and medium-scale enterprises (SMSEs), stressing that the importance of resilience for current SMSEs navigating economic difficulties cannot be overemphasized.
She reassured that businesses exhibiting strength and perseverance would eventually weather the storm.
The administrative officer underscored the crucial role of SMSEs in Nigeria’s economy, noting that they contribute 46.31% to the nation’s GDP and over 6% of its exports, adding that despite economic challenges, these contributions reflect the sector’s robust performance.
“SMSEs in Nigeria must remain resilient and avoid closing down due to economic hardships—they will overcome these challenges,” Mrs. Adava said.
She also urged existing businesses to leverage federal government interventions for growth to ensure offering effective product and service packaging and branding.
“Success in today’s business landscape requires thorough planning. Many businesses have failed despite being operational for years due to inadequate planning,” she warned.
Edited by Dada Ahmed.
