By Barth Ikiebe
𝑾𝒆 𝒎𝒖𝒔𝒕 𝒂𝒔 𝒂 𝒑𝒆𝒐𝒑𝒍𝒆 𝒍𝒆𝒂𝒓𝒏 𝒑𝒆𝒓𝒕𝒊𝒏𝒆𝒏𝒕 𝒍𝒆𝒔𝒔𝒐𝒏𝒔 while talking 𝒂𝒃𝒐𝒖𝒕 how much money was spread at 𝑶𝒃𝒊 𝑪𝒖𝒃𝒂𝒏𝒂’s mother’s burial.
Generally, the Igbos are by default communalistic.
The Igbos believe so much in networking; they share business opportunities to their Igbo brothers.
You go to one Igbo man’s shop to buy what he doesn’t have, he’ll never tell you that he doesn’t have it.
The Igbo man would simply tell you that what you’re looking for is in the warehouse.
He would leave his shop and take you to his Igbo brother’s shop where the goods sort for are available.
Now that’s networking.
With the recent realities surrounding the popularity of Obi Cubana, the word “𝒄𝒖𝒃𝒖𝒏𝒂𝒕𝒆” should be a verb in this context.
Here, 𝒄𝒖𝒃𝒂𝒏𝒂𝒕𝒆 means empower. 𝑪𝒖𝒃𝒂𝒏𝒂𝒕𝒊𝒐𝒏 means power distribution, empowerment.
The Igbos believe so much in financial power distribution.
A “boy”, preferably an Igbo, serves an Igbo man to a stipulated duration.
At the end, the Igbo man sets up a business for the boy who would later become a man.
This boy who recently turned a man does to another Igbo boy what his master did for him.
An Igbo finds a multi-million naira opportunity, he calls his Igbo brothers while going for it.
If an Igbo man travels to the UAE or CHINA and finds mouthwatering business opportunities, he would freely invite his brothers in Nigeria to join him.
The chain continues in that manner.
That’s what adorned Obi Cubana with the extravagance that we all saw few days ago.
We saw a list of friends who contributed money to the sum of 267million naira and counting.
One of them gave a truck of cows.
We all saw how naira notes were thrown up and down in reams.
That’s the power of networking.
That’s the power of 𝒄𝒖𝒃𝒂𝒏𝒂𝒕𝒊𝒏𝒈.
Now as Broadcasters, Media guru, we may not truly boast of an OBI CUBANA amongst us.
> But if an Obi springs out from amongst us, would we allow him to breathe freely to the point of 𝒄𝒖𝒃𝒂𝒏𝒂𝒕𝒊𝒏𝒈 others?
> If an Obi Cubana emerges amongst us, how many of us will be willing to pay the price of sincere apprenticeship, faithfulness and honesty?
The boys that Obi cubanated to men weren’t finding it easy during their days of cubanation, research has revealed.
But they remained loyal and faithful to Obi.
Obi simply rewarded them for their loyalty, honesty,
commitment and sincerity.
Again I ask, should there be an OBI CUBANA amongst us from here.
> Would our bloated ego allow us to serve diligently?
> Would our usual mentality of entitlement allow us to serve faithfully until we are cubanated?
We want to have friends like that of OBI CUBANNA. Right?
> When last did you feel comfortable to recommend your fellow brother/sister to an opportunity without being bias.
> How many of our brothers can trust that if they introduce you to their businesses, you won’t exhibit our usual “PULL HIM DOWN” lifestyle?
> If an Obi amongst us introduces us to mega business opportunities, how many of us wouldn’t use the same opportunities to oppress the Obi and others?
So you see; there could be many OBIs amongst us.
But the Obi wouldn’t cubanate anyone for fear of being pulled down by the same people he would be trying to pull up.
Great lesson for us this Morning, I remain Barth Ikiebe.