By correspondent in Ilorin.
Branding and strategy expert and CEO, Elight Creative Suite, Elijah Adesina,has urged emerging entrepreneurs in Nigeria to continually enhance their knowledge in their respective fields.
He reminded them that this proactive approach offers a crucial advantage in a highly competitive market.
Adesina gave the advice at the Brand Guide 2024 conference in Ilorin, kwara state part of his organization’s corporate social responsibility initiatives.
Our correspondent reports that the event brought together over 50 SME entrepreneurs from various sectors of the nation’s economy aimed at exploring strategies for thriving in a challenging and competitive economy.
The conference featured guest speakers from the media, real estate, and fashion industries, who shared valuable insights on resilience, excellence, and overcoming brand challenges. Networking sessions allowed attendees to connect and exchange ideas.
Titilayo Makinde, founder of Pearl Thrift Store, inspired attendees with her session on “Resilience and Leveraging Technology for Scalability,” encouraging them to show perseverance through tough business seasons.
Maxwell David, Managing Director of Kairos Realty Investment, offered practical techniques on “Branding Excellence” to enhance brand presence and value.
Allen Zito, CEO of Allensinc, discussed how overcoming business challenges can foster better leadership.
Participants expressed satisfaction that the occasion had made a significant boost in their business acumen
They promised to implement the strategies learned to achieve immediate improvements in operations, marketing, and overall growth.
Orimoloye Damilola commended the conference for providing valuable knowledge and fostering a supportive community of like-minded individuals.
Ayotomiwa Ajayi highlights the conference’s success and its lasting impact on his business approach, expressing gratitude for the opportunity provided by the organizers.
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